Insights

Articles from practice

Not weekly content marketing, but a few thorough pieces on the questions that actually come up in intro calls. With checklists, numbers and a willingness to advise against a project.

Topic selection

What gets written about here

Every article answers a question that comes up regularly in conversations with SMEs. No trend reports, no tool showcases without context, no pieces that end in a sales pitch instead of an answer.

  • From practice. Examples come from real situations, anonymised and generalised.
  • With numbers. Concrete orders of magnitude wherever possible instead of "significant improvements".
  • With counter-arguments. Including the cases where an undertaking is not worth it.
  • Kept current. Articles are revised when the law or the tooling changes.
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