Websites that are fast and get found
A company website has one job: generate qualified enquiries. That takes short load times, a clear structure, understandable copy — and a technical base that both Google and AI answer systems can read properly.
What makes a good SME website
A good corporate website answers three questions within seconds: what is offered, for whom, and what the next step is. Everything else — imagery, animation, page count — is packaging and must not obscure that core.
Technically that means: no overloaded page-builder sites that take seconds to load on a phone; no external services quietly pulling data in the background; no structure from which neither a search engine nor an AI system can tell what the page is about.
And editorially: copy that speaks your customers' language. Nobody searches for "holistic building technology solutions" — but plenty of people search for "heat pump replacement in canton Lucerne".
- Fast on mobile. Optimised for Core Web Vitals, not just for the office desktop.
- Findable. Clean structure, structured data, sensible internal linking.
- Citable. Built so AI answer systems can understand and quote it.
- Privacy compliant. Local fonts, no unnecessary third parties, cookie-free analytics.
- No lock-in. Credentials, source code and documentation belong to you.
When a new website is worth it
Three situations in which the existing site costs more than it brings in.
Slow and outdated
The site is from another era, loads sluggishly on a phone and can no longer be maintained sensibly. Every visitor who leaves was a paid-for opportunity.
Visible but no enquiries
Visitors arrive, enquiries do not. Usually clarity is missing: an unclear offer, a hidden contact path, copy about the company rather than the customer benefit.
Invisible in AI answers
More and more searches end in a generated answer rather than a list of results. Whoever is not cited there loses visibility without it showing up in the statistics right away.
From objective to go-live
A process without surprises — with clear points at which you decide.
Objective & structure
Clarify what the website should achieve and for whom. From that come the page structure, the search terms and the question of which content is genuinely needed — often fewer pages than expected, but better ones.
Design
The key page types are designed in the browser rather than as static mock-ups — so behaviour on a phone is visible from the start. Then comes refinement of typography, spacing and interaction.
Build & content
Technical implementation, copywriting or editing, image optimisation, structured data, multilingual setup, forms and privacy documents. Everything is checked for speed and accessibility.
Go-live & handover
Switch-over with correct redirects, registration in Google Search Console, sitemap submission, handover of all credentials and a guide for ongoing maintenance.
What you get
A website you can show — and that is still fast and maintainable in two years.
- Short load times, including on a mobile connection.
- Complete meta data, sitemap, robots.txt and structured data.
- A structure AI answer systems can cite cleanly.
- Multilingual setup with correct hreflang annotations if needed.
- Privacy policy and imprint prepared under Swiss law.
- All credentials, the source code and an understandable maintenance guide.
Technical basis
The choice follows maintenance needs, not habit.
- Statically delivered where possible
- WordPress where editing demands it
- No page-builder bloat
- Accessible along WCAG principles
- Technical SEO from the outset
- GEO for AI answer systems
- Structured data (Schema.org)
- Google Search Console set up
- Hosting in Switzerland or the EU
- Automatic backups
- Cookie-free audience measurement
- Optional maintenance agreement
What does a website cost?
Market prices vary enormously because "website" means very different things. The biggest influence on price is rarely the technology but the content: if copy, images and structure exist, a project is far leaner than when both have to be created first.
You receive a written quote with a fixed ceiling before the project starts, plus a clear breakdown of running costs for domain, hosting and optional maintenance. What will not happen is a low entry price recovered later through change requests.
- Number of pages and page types
- Whether copy and images exist or need to be created
- Number of languages
- How bespoke the design is
- Special functions such as booking, calculators or interfaces
- Whether a content management system is needed for maintenance
Frequently asked questions
What kind of websites do you build?
Corporate websites for SMEs: company sites, service and location pages, landing pages for individual offers, multilingual sites and simple booking or enquiry flows. The focus is on sites meant to generate enquiries — not on image galleries. Large online shops and complex portals are deliberately out of scope; specialised providers serve those better.
WordPress or something else?
It depends on who will maintain the site. If content changes frequently and several people are involved, a content management system makes sense — usually WordPress with a lean, cleanly built theme. If content rarely changes, a statically delivered site is the better choice: faster, considerably more secure, practically maintenance-free and cheaper to run. This very website is an example.
Why does speed matter so much?
Because it affects two things at once. First, visitors leave when a page hesitates noticeably on a mobile connection — and mobile is the majority for most SME websites. Second, loading behaviour and layout stability (the Core Web Vitals) are among the signals Google evaluates. Technical speed does not replace good content, but it prevents good content from never being read.
What is GEO and why should I care?
GEO stands for Generative Engine Optimization — optimising for AI-driven answer systems such as Google AI Overviews, ChatGPT, Perplexity or Copilot. These systems cite sources that are clearly structured, answer questions directly and make facts identifiable. In practice: unambiguous definitions at the start of a section, genuine FAQ blocks, clean structured data, and a text structure from which individual passages can be lifted sensibly. The effort is small when planned from the outset, and expensive when retrofitted.
What does a website cost?
The price is driven by the number of pages, whether text and images exist or must be created, the number of languages, how bespoke the design is, and special functions such as booking systems, forms with downstream processing, or interfaces to your systems. A clearly structured company website with existing content is far leaner than a multilingual site with a CMS, blog and custom templates. You receive a written quote with a fixed ceiling beforehand plus a transparent breakdown of running costs for hosting and maintenance.
Will I be dependent on you afterwards?
No, and that is an explicit part of how this works. Domain and hosting run in your name, you receive all credentials, the entire source code belongs to you, and documentation explains how content is maintained and the site published. A maintenance agreement is possible but not a precondition for the site continuing to run.
Is the website data protection compliant?
It is built so that it can be. Concretely: fonts and scripts are served locally instead of loaded from external services, no advertising or tracking cookies are set without consent, and a cookie-free solution is available for audience measurement. Privacy policy and imprint are prepared under Swiss law (revFADP, Code of Obligations) — with the clear note that a final legal review by a specialist remains advisable.
Show me your current website.
In a free 30-minute intro call we look at your site together: what slows it down, where enquiries are lost, and whether a rework or a rebuild is the better route.